Al-Safa Center

Safa Co., Ltd. was established in 1990 in Jeddah, Saudi Arabia.

We are currently operating in Riyadh and Dammam, with facilities equipped with state of the art showrooms, warehouses, transportation and after-sale services. Each branch is individually managed by its general manager along with an experienced team, making our operations some of the most reliable throughout the Kingdom.

The business is involved in importing all relevant housewares It goes without saying that such a feat could not has been accomplished without substantial efforts to withhold our philosophy of providing quality, care and exceptional customer service.

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    Al-Safa Center
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Presently, apart from being housewares importer we are one of the top leading wholesale suppliers for a major chain of supermarkets and department stores in the kingdom like Manual Markerts, Alsaif Gallery, Lulu Markets, Aljazeerah Markets and many more. We, Safa Co., Ltd. have a strategic partnership with Bindawood and Danube group, a major chain of supermarkets and department stores in the kingdom, which gives us a great opportunity to serve the wholesale market in general and the retail market in particular throughout the kingdom.


We are entering the ecommerce field by providing an exceptional online shopping experience that will cope with the 2030 vision’s objectives and we are keen to be part of this visionary change that Saudi Arabia is going through. Our strategic plan is to enter the retail market using our online shop that will make the customer buying experience unprecedentedly unique and convenient.